Austria Trend expands franchise with Radisson Blu

The “Austria Trend Hotel Park Royal Palace” in Vienna will be transformed into the “Radisson Blu Park Royal Palace Hotel Vienna”.

Our colleagues from Austria Trend Hotels, Austria’s largest hotel group, are entering into a franchise partnership with Radisson Blu, Europe’s largest upper-upscale brand, for another one of its top hotels. The 4-star superior hotel, currently known as the Austria Trend Hotel Park Royal Palace Vienna, is now a Radisson Blu franchise. Austria Trend Hotels have already been successfully cooperating with the Radisson Blu Hotel Altstadt in Salzburg since 2001. The cooperation strengthens the positioning of the Hotel Park Royal Palace as a leading international hotel in the immediate vicinity of Schönbrunn Palace. With 233 rooms and a 900 square meter conference area, the hotel is one of the leading hotels in Vienna’s event hotel industry. Particularly striking is the extraordinary architecture with gold accents and the connecting bridge to the Technical Museum.