Best Western: announcing a new look and more hotels

Best Western Hotels & Resorts are in expansion mode: The world’s biggest hotel group has now added 14 new properties and locations to its portfolio in Central Europe. Business travellers now have a massive 2,194 additional hotel rooms to choose from, all new arrivals to the portfolio of the world’s biggest hotel chain with 4,000 hotels in over 90 countries.

The three hotel brands Best Western, Best Western Plus and Best Western Premier are standing tall in 2016, showcasing a completely new look and brand identity. The new logos reflect the significant development of the properties, the result of major worldwide investment. The hotels feature a modern, contemporary look with furnishings that clearly embrace the future.